January 11. The day there were fewer kayaks in lakes. Fewer grins on campers' faces. Fewer quintessential high fives. On your Facebook News Feed, at least. On January 11, Facebook founder and CEO Mark Zuckerberg made an announcement regarding the future of our news feeds. In his words, As we roll this [change] out, you'll … Continue reading How Camps Can Survive the Facebook-ocalypse
76 percent. That's the percent of teens 13-17 who use Instagram. Do you see what I see? Potential. As I mentioned in my last post, Instagram has huge potential for connecting with returning campers AND new campers. If you're not there, you should be. But just being on Instagram isn't enough. Camp is about making … Continue reading Instagram Marketing for Summer Camps
If you've read about or talked about summer camp marketing, you're probably familiar with the industry's target customer. If you haven't, it's moms. Primarily, mothers are the ones to make decisions regarding if and where their child will go. It makes sense. I get it. Moms are the ones who sign the release forms, write … Continue reading Move Over Mom – There’s A New Customer in Town
After doing some reading and thinking, I want to change the way we do our activities at camp. We work hard and spend a great amount of time getting every piece of camp ready before campers arrive. But is that really that right approach? I've set up a Google Classroom for my staff (look for … Continue reading Put Your Campers in Charge
How long have you had the same schedule? Long enough for campers to know it by heart? Not long enough that your staff has even had time to learn it? No matter how long your schedule's been in place, it's time to take a good look at it and to make it intentional. Camp marketing … Continue reading Suprise and Delight with Intentional Programming
If your camp isn't using Bonjoro, you should be! Bonjoro is a website and app that makes it easy for you to send short videos. It's great to use to welcome new or existing campers after they've registered. This morning, my hiring process was formally approved and I found myself thinking, "I'm so excited to … Continue reading I Hired Staff with Bonjoro – And It Was Awesome!
"Why does anyone like you? How do you have any friends?" My eyes shot open. I'd tried to take a quick nap during rest period, and I was awoken by these awful words from a group of girls to one specific girl in our cabin. Yikes. I jumped out of bed to deal with it. … Continue reading Reclaiming Rest Period
As many 2017 seasons are cooling down, summer 2018 is heating up. That's right: it may only be August, but the emphasis on recruiting next year's campers begins now. While social media isn't the top dog for camp marketing (psss: it's word of mouth), it's a major player in the game. And here's the best … Continue reading Take a Break: Make Your Facebook Work for You
I've gone over to the dark side. Instead of spending my week working on camp (which is less than two months away), I spent the week hidden away at a conference center in Florida for the International Association of Conference Center Administrators' (also known as IACCA) Super Seminar. I was extremely apprehensive beforehand (yes, I … Continue reading Super Seminar: What I Learned From a Conference Center Retreat
How many of your 2016 campers returning this summer? If you don't know, it's high time to find out. Returning campers are essentially the low-hanging fruit for camp registration. These campers have already experienced (and hopefully loved) your camp, and now it's time for them to come back for more. Rather than finding a lead, … Continue reading Are Your Campers Returning?